Email Marketing

Email Marketing to Generate More Leads and Sales

Email is a powerful but often underestimated marketing tool. The ROI of all non-email online marketing is $22.52 compared to the estimated ROI for email marketing which is $57.25 for every dollar spent. Email marketing is twice as effective yet only 2.5% of businesses have marketing budget is allocated to email. This represents a huge opportunity and potential competitive advantage.

Despite valid concerns about spam, email is the consumers preferred medium for receiving information. Make no mistake about it spam is a legitimate marketing concern and consumer nuisance. It is estimated that an astonishing 62 billion spam message are sent event day. For email marketing to be effective your business message must get delivered to its target audience.

It not enough to have the message delivered to a email address. The message must be professional, compelling, timely, and with a call to action. Using opted in email address or rented lists must be done with purpose. If email are poorly planned and designed they can do more harm than good to your brand and reputation.

How Internet Marketing NJ can help you:

• Develop an effective email marketing strategy
• Email Marketing Provider selection and administration
• Create or redesign your email templates or newsletter
• Design campaigns that speak to your target market
• Create a call to action
• Create specific landing pages to track and monitor results
• Manage your campaigns and publishing schedule
• Improve your delivery rate
• Build your email list numbers and quality